SVNMILLENNIALS

SVNMILLENNIALS is a CBD brand marketed to a 20-35 year-old unisex audience. I created the branding for a cutting-edge, fun, high-end brand. Bright, playful aesthetics make the brand feel more accessible while differentiating it from medical CBD brands. Every label is designed specifically for each product. I illustrated icons and patterns to communicate their purpose and stand out on shelves. The use of the delta symbol reiterates “change” and the look has an overall futuristic edge to emphasize the revolutionary aspect of natural CBD products. Consumers would feel like a part of a movement— the future of skincare, pain and mood management.